Max Vern works with brand owners to secure and enforce their intellectual property around the world. His focus is trademark rights and protection of global trademark portfolios - all facets and stages of domestic and international trademark portfolio management. This encompasses trademark searches and opinions, filing, prosecution, due diligence, licensing, acquisitions and enforcement of trademark rights, including oppositions and cancellation actions. He works in close collaboration with an established network of foreign counsel throughout the world. The international practice encompasses a wide range of industries - electronics, Internet, entertainment, retail, fashion, banking, medical products, industrial products, pharmaceuticals, food products and services, construction and real estate.
Mr. Vern’s background, extensive international experience and multilingual capabilities facilitate communications and thorough understanding of the requirements of IP owners. The firm’s clients include U.S. and foreign companies and individuals doing business in the United States and abroad seeking protection of their U.S. and global interests. For example, he works with a major U.S. retail chain that manufactures and sells worldwide, a leading European commercial and investment bank, Far-Eastern pharmaceutical companies seeking brand protection in the United States, a major entertainment consortium pursuing global rights protection, several European ”haute couture” clients, a leading foreign broadcasting corporation operating in the United States, Chinese and Japanese industrial giants with vested U.S. interests and a South American alcoholic beverages manufacturer, among others.
Mr. Vern also helps start-ups and established companies negotiate license agreements, franchise rights, co-branding arrangements and third-party licenses.
An active member of the International Trademark Association Famous & Well-Known Marks Subcommittee and MARQUES Madrid Protocol Committee, Mr. Vern speaks Russian, Hebrew and French.