Every new business venture or product line has, at its root, an idea that makes it special, which is intended to distinguish the new venture from other competitive offerings already in the market or coming to the market. Identifying what differentiates a venture or product line, and the right type of intellectual property that can be used to protect it can be critical to a start-up’s success. This article examines the types of items that can make a start-up (particularly an internet start-up) special, and the available types of intellectual property that can be used to capture and protect it.
Click here to read the article.
View all Published Articles